About
Senior Product Designer with 9 years of experience in crafting intuitive, user-friendly digital experiences that drive significant impact. Specializing in pioneering AI-driven solutions, I excel at designing smarter, scalable products that enhance user engagement and business outcomes across diverse global industries.
Work
Toptal
|Product Design Contractor
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Highlights
Currently designing and delivering end-to-end digital products for a diverse portfolio of global startups and enterprises, ensuring high-impact and scalable solutions.
Currently designing and delivering end-to-end digital products for a diverse portfolio of global startups and enterprises, ensuring high-impact and scalable solutions.
Currently designing and delivering end-to-end digital products for a diverse portfolio of global startups and enterprises, ensuring high-impact and scalable solutions.
iKhokha
|Product Designer
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Summary
Designed comprehensive user experiences for a website builder and merchant solutions, significantly increasing e-commerce adoption and streamlining operations for South African businesses.
Highlights
Designed the end-to-end experience for Webstore, a website builder, enabling South African merchants to create online stores in minutes and driving increased e-commerce adoption.
Spearheaded the design of user-centric solutions for merchant inventory management, resulting in streamlined stock tracking and improved operational efficiency for businesses.
Researched and designed the integration of Apple Pay and Google Pay as additional iKhokha payment methods, expanding payment options and user convenience.
Collaborated closely with product managers to design tailored solutions addressing specific needs of diverse businesses across South Africa.
Sendy
|Senior Product Designer
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Summary
Led the redesign of a logistics application, significantly improving user experience and operational efficiency across multiple African markets.
Highlights
Redesigned Sendy's logistics app, resolving critical UX challenges that led to a significant improvement in its Google Play Store rating, increasing from 3.9 to 4.6 stars.
Played a pivotal role in reducing Sendy's order cancellation rate from 20% to 4% by implementing data-driven solutions to enhance rider and driver behavior.
Designed comprehensive fulfillment and logistics solutions tailored to meet the unique needs of merchants across multiple African markets, including Kenya, Nigeria, Uganda, and Ivory Coast.
Sheriasoft Technologies
|UX Designer
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Summary
Designed legal practice management software and an election management system, focusing on exceptional user experience and operational efficiency.
Highlights
Collaborated with legal professionals across Kenya to design a legal practice management software, recognized for its exceptional user experience and usability, streamlining legal workflows.
Designed a robust election management system for the Law Society of Kenya, ensuring transparent and efficient electoral processes during the 2017 general elections.
Education
The University of Nairobi
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Bachelor's Degree
Geospatial Engineering
Skills
Product Design & Tools
Product Design, User Research, Interaction Design, Wireframing & Prototyping, Sketching & Concept Development, Usability Testing.